Usability Testing

Usability Testing Services

The simplest definition of usability testing is that it validates the application under test is user-friendly. Another black box testing technique, usability testing measures how comfortable users feel using the application based on the layout, navigation, flow, speed, and the validity of the content. Sometimes this kind of testing also compares the application to similar competitors, or to previous versions of the same application to validate increased functionality or the competitiveness of the product.

The goal of usability testing is to test how easy the software is to use, learn, and how convenient it is for the end user. It tries to answer questions like the following: How fast can the user accomplish their tasks? How easy is it for users to learn the basic functions? How many errors does the user encounter? How much does the user like the system?

Do your customers have to navigate through a maze of actions on your application to achieve what they need to? Are your customers leaving your website without completing the purchase, since they could not find the right link or page?

These problems can be avoided with Usability Testing, giving customers a smooth sailing to do what they want on the application.

Poor usability can affect your customer loyalty, putting a direct impact on your sales and brand reputation. The application should be easy to learn, use and navigate and should meet customers’ expectations. Software usability testing will help you identify all the usability issues before the application is released to the end-users, providing an intuitive user experience for your customers.

Usability experts will help you with the user-experience of your application and come up with a Usability test strategy based on the type of users, demographics, key business scenarios, etc. The team will identify a set of appropriate users, draft survey questions and help the targeted users complete the survey. The user behavior and actions will be monitored in real-time along with conducting interviews to get deeper insights about the application’s navigational scenarios and other options.

Usability analysis report with the following key parameters:

Average Application Usability Rating

Usability Ratings of different countries

Detailed comments provided by individuals

Average Application Usability Rating Graph

Areas which are easy to access & areas where improvement is required

Post-Task Average response given by users

CAREFULLY EXECUTED USABILITY TESTING ALLOWS TO:

provide successful user experience of your software;

get rid of common problems that may the end-users face interacting with your application;

diminish time needed for a new user to learn how to utilize your application;

save money on the support team by removing common difficulties of performing tasks by means of the software;

usability aspects of the software;

learn the end-users opinion about the software, their comments and suggestions that can be used for improvement of the product and making it one of the best among the competitors.